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Essential business training for 21st century managers & entrepreneurs
Participants of CMBP 2025 will be invited to join 3 introductory online sessions during weekends in May, and the 12th edition of the program will feature an on-site training module in China from June 2 to 21, 2025, across the cities of Haining, Hangzhou, Shanghai, Shenzhen and Hong Kong.
The China Management & Business Program (CMBP) offers a unique and intensive set of crash courses – for a total of more than 100 hours of intensive training – designed to equip a high-power group of prospective managers and entrepreneurs with strategic skills in the areas of business internationalization, cross-cultural management and creative entrepreneurship, with a focus on China and Europe.
The CMBP curriculum has been specifically designed by an international team of scholars of contemporary China together with European executive education specialists and China-based professionals. All faculty members are accomplished business executives, legal professionals and academics from some of the world’s best universities and most dynamic companies.
The program aims to respond to the growing demand for highly-qualified profiles combining substantive competence on China and Europe, good command of the basics of international business, and an entrepreneurial spirit free of naiveté.
Teaching methods
A maximum of 50 participants are admitted to the program to ensure MBA-style interaction in class.
The teaching methods employed by CMBP faculty members focus on action learning, whereby teaching aims to develop knowledge, competencies and transferable skills students can use in the business world.
In-class training sessions comprise formal lectures, team project works, case studies analysis, business model testings, start-up business plan simulations and both formal and informal conversations with a variety of guests who have first-hand experience of entrepreneurship and management across China and Europe.
A trademark of the CMBP is its faculty’s commitment to one-to-one business coaching: participants are encouraged to approach instructors and guests individually both during and after the program for advice and networking tips.
F2F plenary sessions
All participants work together with the facilitator in order to:
Discuss critical issues and share best practices
Acquire new tools/ methodologies/insights
Focus on specific key working areas, defining actionable plans
Group projects
Participant work in sub-groups in order to:
Enhance their teamwork capacity
Deploy what has been learnt in plenary sessions
Implement best practices and experiment new ones
Business cases
Highly interactive learning environment in class through case study discussions and exercises
MBA-style methodology based on real business cases
Group coaching at both group and individual level to boost skills, overcome gaps, stimulate innovation and deliver actionable plans
Timetable
The timetable of CMBP 2025 will be shared with admitted participants.
The CMBP 2025 gives access to an introductory online module held during weekends in May, and features an on-site module in China which takes place over 3 weeks, with classes running from 9 am to 12 (morning sessions) and from 2 pm to 5 pm (afternoon session). A mix of lectures, case studies, business simulations, and conversations with guest speakers will provide a full learning experience. Details on all modules and activities of CMBP 2025 may be updated in the coming weeks.
Online weekend modules (may 2025)
Geopolitics of China-EU relations
Giovanni
Andornino
China-EU business relations
Edoardo
Agamennone
Entrepreneurship basics in China
Marc
Lussy
Marketing & Product Development
Regina
Brix
Business Strategy & Finance
Vittorio
De Pedys
WEEK 1 - HAINING/HANGZHOU (june 2-8)
Opening Ceremony
VUCA Era Opportunities & Emerging Markets
BEN
Shenglin
Problem Solving & Decision Making
Walter
Joffrain
Leadership and Organizational Behavior
Graham
Mitchelmore
Company & Cultural Visits
WEEK 2 - HAINING/SHANGHAI (june 9-15)
Doing business in China
Edoardo
Agamennone
Corporate Finance in China
Geng
Xin
Marketing in China
Wang
Cheng
Fintech Development in China
Bruce
Alter
Conflict Management & Resolution
Zhang
Gangfeng
Sustainable Business Thinking
Lu
Jianzhong
Company & Cultural Visits
week 3 - HAINING/SHENZHEN/HONG KONG (JUNE 16-21)
Cross-Cultural Negotiations
Edoardo
Agamennone
Business Plan Writing
Edoardo
Agamennone
Human Resource Management
Graham
Mitchelmore
Company & Cultural Visits
Partner & promoting institutions
CMBP is promoted by the TOChina Hub, an integrated knowledge hub established by the University of Turin, ESCP Business School and T.wai – Torino World Affairs Institute, in partnership with ZIBS - Zhejiang University International Business School
The teaching methods employed by CMBP faculty members focus on action learning, whereby teaching aims to develop knowledge, competencies and transferable skills students can use in the business world.
In-class training sessions comprise formal lectures, team project works, case studies analysis, business model testings, start-up business plan simulations and both formal and informal conversations with a variety of guests who have first-hand experience of entrepreneurship and management across China and Europe.
A trademark of the CMBP is its faculty’s commitment to one-to-one business coaching: participants are encouraged to approach instructors and guests individually both during and after the program for advice and networking tips.
A select group of universities and organizations from China and Europe have supported the program as Associate Partners of CMBP since 2013:
